When you purchase some Chai swag (t-shirts, sweatshirts, hats), they donate a food- and flower-filled basket to people in the the south of Israel whose lives have been upended.
Donations are directed towards advancing all necessary efforts through diplomatic, medical and legal channels and towards raising public awareness to the hostage crisis by creating campaigns in Israel and abroad.
ICAR, Israel's Collective Action for Resilience, brings together diverse and leading experts in medicine, psychology, public health, philanthropy and investment, that are committed to accelerating trauma healing to safeguard the health, productivity, and security of Israel.